IMHO, strategy is key
The pink elephant in the room, is that the majority of the photo gigs happening have a budget way lower than what we (us photogs) are used to. No surprise there.
But what I want to stress, is that the number one way we ‘get the job done,’ when the budget it ‘less than optimal,’ is STRATEGY.
Basically, we work backward. Harkening back to my independent film day (re: filming on a shoestring budget.)
Seems people think that you can just cut fees to meet the mark. Nope, it ain’t that simple. Believe you/me, I wish it was!
Having a talk on the phone with the AD/CD/AB will more times than not bring a solution, because I find out exactly what you need & why you need it.
Now if only I had a cousin Vinny who’s got one of those...
But what I want to stress, is that the number one way we ‘get the job done,’ when the budget it ‘less than optimal,’ is STRATEGY.
Basically, we work backward. Harkening back to my independent film day (re: filming on a shoestring budget.)
What do we need?
How can we get it!
Seems people think that you can just cut fees to meet the mark. Nope, it ain’t that simple. Believe you/me, I wish it was!
Having a talk on the phone with the AD/CD/AB will more times than not bring a solution, because I find out exactly what you need & why you need it.
Now if only I had a cousin Vinny who’s got one of those...
Labels: conference call, cousin Vinny, elephant, pink, strategy
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