April 4, 2011

SAW Summertime • KN+SAW | Katrine Naleid + Stephen Austin Welch

Check out “Summertime” our new spot.

spot title: “Summertime”
description: this spot is available for licensing (30 seconds)
directed by: KN+SAW | Katrine Naleid + Stephen Austin Welch
watch on: KNSAW.com, Vimeo, YouTube, Facebook

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posted by Stephen Austin Welch at 6:39 PM 0 comments

September 27, 2010

SAW Sofia • KN+SAW | Katrine Naleid + Stephen Austin Welch

Check out “Sofia” our new spot.

spot title: “Sofia”
description: this spot is available for licensing (30 seconds)
directed by: KN+SAW | Katrine Naleid + Stephen Austin Welch
music by: Christian Moder
watch on: KNSAW.com, Vimeo, YouTube, Facebook

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posted by Stephen Austin Welch at 5:00 PM 0 comments

September 21, 2010

SAW Eichler • KN+SAW | Katrine Naleid + Stephen Austin Welch

View “Eichler” our new spot.

spot title: “Eichler”
description: this spot is available for licensing (60 seconds)
directed by: KN+SAW | Katrine Naleid + Stephen Austin Welch
music by: Le Picpoule
watch on: KNSAW.com, Vimeo, YouTube, Facebook

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posted by Stephen Austin Welch at 4:44 PM 0 comments

September 14, 2010

SAW Chevelle • KN+SAW | Katrine Naleid + Stephen Austin Welch

Watch “Chevelle” our new slice of life spec spot for Pringles.

spot title: “Chevelle”
description: Pringles spec spot (30 seconds)
directed by: KN+SAW | Katrine Naleid + Stephen Austin Welch
music by: Tha Boogie
watch on: KNSAW.com, Vimeo, YouTube, Facebook

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posted by Stephen Austin Welch at 12:12 PM 0 comments

September 1, 2010

SAW KN+SAW | Katrine Naleid + Stephen Austin Welch | directing duo

We just launched our *new* website showcasing our directing reel!
KN+SAW | Katrine Naleid + Stephen Austin Welch | directing duo | logo
visit us at KNSAW.com


“Hi there.”

We are KN+SAW (Katrine Naleid and Stephen Austin Welch.) We specialize in directing live action lifestyle spots for creatives worldwide. We shoot commercials and branded motion content.

First and foremost, KN+SAW will breathe life into your projects. We create and capture inspirational authentic lifestyle moments. Shooting real emotion is what we are all about. We compose footage that is fresh, whimsical and a little quirky—but most importantly footage that honors the creative concept. Through our directing skills and the expert agility of our production company, LIMEY, we make the intangible, tangible.

We are based on the west coast and shoot in LA, SF, NY & around the globe.

We are a directing duo, as well as still photographers. We can shoot both your broadcast and print campaigns. You can view Katrine Naleid’s photographs at KNphoto.com & Stephen Austin Welch’s photographs at SAW-ART.com.

Show us your boards.

special features

While you are at our site, be sure to check out the cool features in the top right menu:
  • lights out view
  • see the stills (where you can see the still photographs from our motion & still hybrid production.)

Also, take a look at the fun information on:

Plus, you can now see our work & connect with us on:

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posted by Stephen Austin Welch at 10:10 AM 0 comments

May 12, 2009

SAW kudos to the other guy/gal/ROBOT: No. 004

Here is a shot of my photograph titled “Green Grass Room.” I folded the 16" x 20" fine art photographic print into an origami envelope and mailed it to Sticker Robot as part of his SASE Shindig™.

SAW-green_grass_room_as_origami-v01.jpg

backstory
Sticker Robot, the man - the myth - the screen printing vinyl sticker guru/robot, threw a SASE Shindig™. The directions stated to send a decorated envelope (with an Self Addressed Stamped Envelope inside) and he’ll send you some stickers in return.

tactile
It was so nice to have a tactile experiment like this. So much of what we (photographers and designers) do is high stress. Yet it ends with the grand finale (whimper) of posting to our FTP server, making backup #1, making backup #2 and making backup #3*. All the while, we are on a constant quest to keep images pristine, and to craft photographs as close to perfect as we can.

casual
It was nice to let my hair [um, my hair is usually already down...]
It was nice to be away from the monitors and craft something crafty by hand for the shindig. Unlike the tedium of entering the ‘photo annuals,’ this was a cathartic exercise—knowing full well that the photograph was going to get creased, postage slapped on it, written on, scuffed up and maybe even end up in the dead letter office.

trash
As a photographer, we make prints all the time: portfolio prints, fine art prints, proofs, promos, the occasional thank you card. The inkjet printer has been the soundtrack to my life, here at SAWville. Well, I can tell you there ends up being an awful lot of messed up prints; it’s just the nature of the beast. Inkjets are notorious of their clogged nozzles. There are (boring, yet helpful) Yahoo! groups dedicated to the topic of keeping your printer printing nice and smooth.

volume
Just to drive the point home, we’ve had 4 Epson 4000 printers in our studio. Here’s the kicker, my IT guy figured out that we got over ten miles of printing out of that first Epson printer! The subsequent printers have all gone the distance.

digression
A while back I created a folder in a filing cabinet called “pretty trash.” It was for imperfect prints (trash) that were just too nice (pretty) to throw away, if I do say so myself. Then came the over-sized blemished archival prints that would not fit into the filing cabinet. We subsequently dedicated a huge shelf in our walk in closet to the large inkjet prints. The stack of prints now weighs in at over 100 lbs.

lesson
As an artist it is always fun to bend (or in this case fold) your medium.

question
What do you do with the 99% perfect, 1% flawed, fine art photographic prints?

answer
Fold that “pretty trash” into “photographic origami” and surprise a robot with it.

transcript
Sticker Robot says:
“Rad origami, fold out, signed, pigment printed photograph from SAW!”
Stephen Austin Welch says:
“Thanks Robot!”

SAW-circle_sticker-view_3.gifSAW-circle_sticker-view_2.gif

p.s. get yourself some SAW stickers.

p.p.s. here are a couple of links on flickr and facebook where you can view more photos of the envelopes Sticker Robot has received.

p.p.p.s. * = my buddy @markengelhardt says that data is not data unless it is stored in 3 places.

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posted by Stephen Austin Welch at 5:25 PM 0 comments

May 4, 2009

SAW what SAW shoots

(and does not shoot)

yea:
Architecture, Automotive / Transportation, Black & White, Business, Celebrities, Children, Conceptual, Digital Capture, Digital Manipulation, Hospitality, Interiors, Landscapes / Urbanscapes, Lifestyle, Location, Musicians, Medical / Healthcare, Motion, Portraits, Product / Still Life / Tabletop, Science / Technology, Travel


nay:
Amateur, Bad / Really Bad / god-awful, Blah / Boring / Played Out, Cheesy, Crappy, Dorky / Dull / Dumb, Lame, Overpriced, Porno, Sappy, Sh*tty


If you like this sort of humor, you might also like our response cards.

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posted by Stephen Austin Welch at 1:11 PM 0 comments

April 29, 2009

SAW Digital Output Magazine interviews SAW

Cool news, Digital Output Magazine profiles me as their feature article this month! Plus, they slapped my photograph on the cover. View the article, “Stephen Ausitn Welch | BOLD AND OFFBEAT” as a PDF on our site—or you can read it here on my blog, just below the image.


“COLOSSAL PRINTS”
Digital Output Magazine’s feature story on Stephen Austin Welch by Lorraine A. DarConte.

A bold use of color and informal, offbeat compositions sets San Francisco, CA-based advertising photographer Stephen Austin Welch apart from the rest.

Welch possesses an uncanny knack for making even the most mundane subjects— paper coffee cups, a sterile office cubicle, and an outdated shower stall—look exciting and new. Regarding his artwork, Welch explains, “I think you have to break at least one rule—whether it’s mixing light sources or using a slow shutter speed—to get a good photo.”

Welch also credits his film background for his unusual style, which allows everyone involved in a photo shoot to fully participate. “It’s about lighting spaces and then letting subjects create their own moment, action, beat, or story with an essay,” says Welch. “I think photographers often have it backwards and they try to pin everything down so precisely that they lose that freedom. I’m all about lighting a set so that the model, the band, or whomever I photograph has the freedom to let their personality show.”

Welch runs an almost completely digital studio, delivering clients’ images via FTP sites. However, he has plenty of occasions to print photos too. “I use Epson inkjet printers with Epson archival ink and archival matte paper,” states Welch. “When the Epson Stylus Pro 4000 first came out, I fell in love with it and purchased four more for the studio. My IT department figures the first printer generated more than ten miles of output. Subsequent devices each printed just as much volume.”

Welch’s studio uses the Epson Stylus Pro 4000 to provide several solutions including 12x12-inch portfolio prints, fine art photographic prints, calibrated proofs for clients, and archival C-prints on traditional photographic media. “We sell prints of all sizes—up to four feet, although I favor prints at 40 inches. Any of our fine art photographic prints sell through galleries or directly from our studio,” confides Welch.

Marketing materials for the studio are another application printed off of the Epson Stylus Pro 4000. “Unique items include art cards. These are limited edition archival photographic prints sent to clients, colleagues, fans, and friends. We created one every month for two years to make up a complete collector set of 24 pieces. It was nice to send archival prints as promotional mailers because they were a couple notches above the traditional consumer postcard.”

Pleased with the in-house inkjet prints his studio produces, Welch sends files to a trusted outside lab when tasked with giant mural prints for clients. There, profiled digital archival C-prints—color photographic prints created on negativetype color photographic paper—are created on Océ North America LightJet photo laser printers. “We created a mural over 50 feet long for a client. It was an installation in a wine bar that covered an interior wall. In this instance, we printed the image in strips, similar to wallpaper, on adhesive-backed material from 3M Graphics Market Center and then had it matte laminated. The impact was stunning,” says Welch. To view a sampling of Welch’s collections visit www.saw-art.com.


p.s. Oh, btw, here is the killer 50 foot wall mural we designed for a wine bar in San Francisco. The mural is referenced it the story, but the magazine did not run the photo of the finished installation, as shown here.

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posted by Stephen Austin Welch at 12:59 PM 0 comments

April 27, 2009

SAW Agent Sociale II • Buttermingler

Whoop!
A grand time was had at this years Agent Sociale, appropriately titled, “Buttermingler: Optimism in a dive bar!” Our annual ‘industry mixer’ event is thrown by San Francisco’s finest photography & post production representatives. It corrals all the ad men & women of the San Francisco bay area into one watering hole.

Okay, so maybe I am partial to this years event at Butter because they served Tater Tots® (CRISPY with catsup.) As well as other delectable courses served up with pride, like fried cheese sticks, Frito® pie, and a Ho-ho® & Twinkie® platter (think sushi platter.) Dare I say, it tastes like back home [sniff/sigh].

Let me tell you, this was no BYOT affair—buy your own taco ;-). Butter, the bar, took jovial care of us. And even though the PBR ran dry by 8:30?!—all other libations did not.

Truth be told, there was more networking going on in the bathroom than you could shake a stick at. But seriously, time can get away from all of us. Plus, we are all in the same boat really. I have to say it was a fun, but really down to earth event. I had some really good conversations (that were longer that 140 characters and not one liners posted on my wall.) That said, if you are on FB, there are a ton of party pics floating around.

For the record, I’m a fan of the party; any type: dinner, b-day, board game, bbq or wrap! Invites are always welcome here at SAWville.

your humble hosts*
© the agents pictured and the person taking the picture!


Lost-n-Found
Oh, and we had quite the fright that Thursday night. Our beloved “pubcam” (Canon G9) went missing after we took 100 pictures with it. Yikes!

Long story short, we woke up to an email from Lauranne that said she found a camera in her purse... “it’s mostly picture of Stephen so I’m thinking it might be his????” Ha! Sure enough we zipped up the pubcam into her purse instead of my murse (my black reissued railroad mail satchel, pictured below.) It was that kinda night.

* Thanks to Heather, Lauranne, Marianne, Quinci, Candace, Gaea, Stephanie, Kate and Maslov for bringing us all together!

SAW at Agent Sociale 2009 | Buttermingler
© knphoto

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posted by Stephen Austin Welch at 11:00 AM 0 comments

September 5, 2007

SAW SAW WAS HERE

The  SAW WAS HERE  sticker contest is over.

See the winners in the arrgh! gallery.

And YES, (by poulare demand) there will be another contest.
Email us if you want to be alerted when it happens.

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posted by Stephen Austin Welch at 11:00 AM 0 comments