August 17, 2009

SAW psst, another secret gallery on my site



We created this private gallery for a client, but thought you might like to view it too.

It is comprised of upbeat lifestyle, nightlight, dinking, alcohol & beverage shots.

We call it: social + scene + culture


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posted by Stephen Austin Welch at 10:00 AM 0 comments

August 14, 2009

SAW mmm...

For dinner I cooked a 16 bit layered PSD file covered with a production sauce, with a side of compressed jpegs and locally grown metadata.

This entrée can also be prepared RAW. To wash it all down we have a refreshing LZW TIF file that has already been uploaded to your server.

If you saved room for dessert we have an lovely assortment of organic megapixels to choose from.

This meal has been embedded with ICC profiles and the seasoning covers a wide color gamut. I hope no one is allergic to artifacting.

Dinner is served 24/7/365 except when we are down. Oh, I almost forgot, our address, IP 208.77.188.166.


KN: is it possible to get a side of noise instead of the metadata?

ST: I'm very allergic to artifacting and noise but will have seconds of that 16 bit Tif

HML: Did you check for hidden worms or viruses? Well if it was prepared in a Mac kitchen then there's no need to worry about those nasty organic viruses.

AH: At this moment I'm in a meeting regarding metadata, digital asset naming conventions for digital cinema and audio deliverables. I wish it was as exciting as your description.

KN: AH I think they put too much on your plate. You could always send it back...

AH: Can I send back the subdirectories and request a bowl of spaghetti?

SAW: Yes, you can send back the subdirectories (because you get 3 rounds of corrections.) We don’t have spaghetti—but we do have al dente ethernet & firewire cables.

SAW: :-0 do I have any keywords stuck in my teeth?
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posted by Stephen Austin Welch at 5:01 PM 2 comments

August 13, 2009

SAW 1.5 decades

While in STL recently, I pounded the pavement (old skool) showing my book around town.

One of the meetings I lined up was with Joe, a creative director I meet 15 years ago, when I was just getting started as a commercial shooter.

It was pretty far out to reconnect with him. I mean, hey, 15 years is 15 years. How do you sum that up? Well, it doesn’t really matter now because we are [all] in the same boat now. btw, the name of the boat is “2009.”

The meeting was a hoot. Joe’s energy was the same grounded, cool, calm that I liked when we first met. But here is the kicker. Joe presented me with my own business card that I gave him 15 years ago!

I joked about being ‘mortified’ as he passed me my card, knowing the design was going to be oh, so 1994. Sure enough it was/is. Yet, when I held the card in my hand, it was also kinda powerful. And I was flattered to not be weeded out of his rolodex.

Then when I flipped the card over, nostalgia hit hard. There it was—in black ink hand stamped on linen stock—my PAGER number. I exclaimed, “Oh dear, Joe, you’ve got my old pager number... need to get you the new one!” ;-)

Showing my book in person is SO much more fun than counting visitors to my website. Good times.
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posted by Stephen Austin Welch at 7:08 PM 0 comments

August 10, 2009

SAW no joke

Q: what do you call a 30" polaroid?

A: the monitor.
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posted by Stephen Austin Welch at 10:00 AM 0 comments

August 7, 2009

SAW I’m your local out-of-town shooter

I shoot outside of San Francisco all the time, for a myriad of reasons.

Here is a common scenario. I live in San Francisco. The ad agency is in San Francisco. We go down and shoot in LA.

Don’t get me wrong, I like shooting in SF. But I love shooting in LA & NY.

SAW-plane_shadow.jpg
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posted by Stephen Austin Welch at 9:03 AM 0 comments

August 4, 2009

SAW a glazed metaphor

We (photogs/agents) joke about donut road shows. You know, we bring the portfolios and the FOOD and hope to lure in all the creatives [left] at an agency.

Some photogs are overly tactical and bring smelly food to waft thru the cubicle mazes. I think that is in poor taste and breaks the ubiquitously understood “NO microwave popcorn” law.

My favorite bakery (in the world, including France and Hungary) is the Kruta Bakery in Collinsville, IL. My fave, both for flavor and childhood memories. We used to leave for school 20 early on our bikes to score pastries and orange drink.

I brought in donut holes, which are merely the center punch-out of the round donut. Yes, they taste the same.

“Why did I bring donut holes you ask? Because donut holes are a metaphor for our industry’s current economic condition—and to symbolize that we don’t waste any of the production budget!”

note: creative are still sweet tooths.

Okay, so want to see my book? Give me a ring. Want some donut holes from my favorite bakery in the word? Give me a ring and I’ll FedEx ’em your way. mmm...
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posted by Stephen Austin Welch at 6:08 PM 0 comments